Poiana history began more than 100 years, the beginning of "First candy factory in Transylvania".
Despite two world wars that went over her little Transylvanian factory was expanded and even doubled its production capacity in 1927. Later, in 1994, Transylvanian factory was taken over by the American company Kraft Foods. So was born a new factory and a chocolate name borrowed from its surroundings - Poiana. Created and launched in 1995 by Kraft Foods Romania, Poiana chocolate has reached 17 years of existence on the Romanian market, for as many years as the # 1 Romanian consumer preferences.
Brand Poiana first local brand of chocolate is known to 98% of Romanian consumers.